Take yourself back to high school. Who was you favorite band? Now, without thinking about it, what song came to mind? There’s a good chance it is that bands signature song. For example:

Boston – More than a Feeling
Eagles – Hotel California
Journey – Don’t Stop Believin’
Bon Jovi – Livin’ on a Prayer

Besides knowing when I went to high school you’ve also learned something about leadership and vision. If you’re a leader, vision is you’re signature song. It’s the song everyone knows you by and the song everyone expects you to sing.

• People curious about who you are and what you stand for may never get past the 30 second iTunes version – can you capture the heart in just 30 seconds?
• Most people will know the radio version (yes, I remember radio too) – is it well produced and easily accessible to as many people as possible?
• Then there will be a the true fans who take the time to download the extended version and add it to their favorite playlist. – Have you given them something special to make it worth their time and money?